Local Lead LoopThe proof layer for Local Content Machine
Turn content into countable results

Your client's posts are working. This is how you prove it.

Local Content Machine writes a month of posts for a local business. But a like is not a lead, and a local owner will not keep paying for content they cannot measure. Local Lead Loop is the piece that closes the gap: it gives every post one Lead Page to send people to, captures and counts the leads that come in, and turns those numbers into a branded report that makes the client renew.

How the loop works

Six steps. Some happen in Local Content Machine, some in this app, some are your customer acting. This is a map, not a menu, so use the tabs above to actually do the work.

1
Post Local Content Machine

Your client's 30-day campaign of posts, captions, and hooks, made in Local Content Machine.

2
Lead Page This app: Lead Page tab

One mobile page with the offer and a form. Every post you publish points here instead of trailing off into likes.

3
Tracked link + QR This app: Lead Page tab

The link and QR carry tracking tags and a coupon, so you can tell which platform and post drove each visit.

4
Lead Your customer

A visitor fills the form or calls. The lead is captured and emailed to you. This is the number that matters.

5
ROI proof This app: Prove It tab

At month end those leads become a branded one-page report you hand the client.

6
Renewal Your client

Results they can see are results they keep paying for. That is the whole point.

Three moves to run it

1

Set up agency and client

Add your agency in Agency Profile and the local business with the Add Client button. Reports brand with your agency, Lead Pages brand with the client.

2

Build and host the Lead Page

Generate the Lead Page, tracked link, and QR in the Lead Page tab, then host the file so it has a public link your posts can use.

3

Run content, then prove it

Point your Local Content Machine posts at the Lead Page, and at month end hand the client the ROI report.

Your tools

The client journey

Phases 2 to 5 are the monthly engine you run for every paying client. Phase 1 is how you land the client. New to the app? Do a quick dry run of Phase 2 first so the Lead Page tool feels familiar, then start at Phase 1.

1

Land the client Get Clients tab

What you do: Instead of cold pitching, pick a local business, generate 5 to 7 sample graphics for them in Local Content Machine, build them a quick Lead Page here, and send it all as a free gift.

How the pieces fit: add the prospect as a client in the top bar, build their Lead Page in Phase 2 with leads routed to your own inbox, put the sample graphics plus a link to that Lead Page somewhere they can see it (a shared Drive or Dropbox folder), then use the outreach writer in Get Clients. If they say yes, they are already set up as a client.
2

Build the Lead Page Lead Page tab

What you do: Create the mobile Lead Page, the tracked link, a coupon, and a QR code. This one page is the destination every post will point to.

Why it matters: a post with nowhere to go cannot be measured. Then host it: upload the downloaded file to any host (Cloudflare Pages, a free Netlify drop, Google Sites, your own site) to get a public link, and paste that link back into Hosted Lead Page URL so the tracked link and QR point to it.
3

Feed it content Local Content Machine

What you do: Generate the client's 30-day campaign in Local Content Machine as you normally would. The only new habit: in every post's caption and the profile bio link, use your tracked Lead Page link (or the QR for print).

This is the core product doing its job. Thirty posts pointing at one Lead Page is what turns a month of content into a month of measurable leads.
4

Prove it Prove It tab

What you do: At month end, gather the numbers and generate the branded ROI report.

Where the numbers come from: reach and clicks come from each platform's post insights or Google Analytics on the destination. Leads captured is the count of Lead Page form emails you received. Close rate and customer value come from the client.
5

Renew and scale

What you do: Send the report, ask for the renewal, then add the next client and run the same loop again.

Why this is the win: a client who can see the leads renews without a fight, and each client keeps their own setup in this app.

Lead Page + Tracked CTA the destination for your posts

Local Content Machine gives your client 30 posts. This builds the one place all of them point to: a modern mobile Lead Page, a coupon, a QR code, print materials, and a link you can track.

Point every post caption and the profile bio link at this Lead Page. That is how a local owner finally sees where the leads came from.
Enter your client's offer information below, or load sample data to play around and test the app.
The Offer
Know your client's offer? Great, enter it below. Or get some great, industry-specific ideas: "Offer trends and ideas" asks any free AI to research the best and currently trending offers for this exact business. It lists them, you pick the number you want, and it writes the headline, sub-headline, offer details, and what's-included list for that one. Click it, paste the AI's result below, and Fill drops it into those four fields. Your testimonials and everything else are left untouched.
Coupon and delivery
Use a different code per platform (SMILE-FB, SMILE-IG) to see which channel converts.
How leads reach you (one-time setup): the Lead Page only sends leads once it is hosted at a real link. The first time the form is submitted, FormSubmit emails the recipient a one-time confirmation link (check spam). Click it once and every lead after that arrives automatically. Submitting from this preview or a downloaded file on your computer will not send.
Trust badges (optional, choose up to 4)
Worth doing: trust badges lift conversions a lot. Pick the ones true for this business and order them how you like. Leave a slot on None to hide it.
What's included and testimonials (optional)
Tracking and link
After you host the downloaded Lead Page, paste its public URL here. The tracked link and QR will then send people to your Lead Page. Leave blank to point the button at the booking URL for now.

Prove It: Monthly Content Results Report the renewal engine

The report that answers the only question a local client asks: is this working? Fill it in at month end and hand them a branded one-pager.

Where each number comes from: reach and clicks are in each platform's post insights or Google Analytics, leads is the count of Lead Page form emails you got, and close rate plus customer value come from the client.
The Local Content Machine campaign you ran.
From the platform's post insights.
From platform insights or Google Analytics.
Count of Lead Page form emails you received.
Ask the client, or use a safe estimate.
The client's average sale or first-visit value.
What you charge for the content service.

Get Clients: Free-Sample Trojan Horse show, don't pitch

Do not cold-pitch monthly content. Build a prospect their first week free, host it, and send that. You are not asking, you are delivering.

The order of operations: add the prospect as a client, generate 5 to 7 sample graphics for them in Local Content Machine, build their Lead Page here (leads to your inbox), put the samples plus a link to the Lead Page somewhere they can see it (a shared Google Drive or Dropbox folder works well), then write the outreach below.
The business, contact, niche, and your name below fill in automatically from your current client and Agency Profile. Just add what you noticed about this prospect.
Auto-filled from your current client.
Auto-filled from the client's contact name. Blank uses "Hi there".
Auto-filled from the client's niche. It reads "I help local ___ businesses in the area".
Auto-filled from Your name in Agency Profile.
Finish "I noticed [business] ___". E.g. "has not posted on Instagram since June".
Where the prospect can see what you made: the shared folder of sample graphics plus a link to their Lead Page, or the hosted Lead Page itself.

Build a Sample Showcase Page optional

Assemble the graphics you generated in Local Content Machine into one branded page to send a prospect. It ends with a button to their Lead Page.

Two ways to share a free sample. This showcase page is the polished option. Or simply drop the graphics in a shared Google Drive or Dropbox folder with a link to the Lead Page, which works too. Use whichever fits.
Heads up: uploaded graphics are not saved between sessions, to keep the app light. Build and download the page when you are ready to send it, and keep the downloaded file.
Auto-filled from the current client's Hosted Lead Page URL.
Your graphics (add up to 7)